“The difference with us is the fact we’ve opened a retail store where people can simply walk in off the street, and can help them get signed up for health insurance, inch said Melissa Becker.
The particular Beckers opened The Health Insurance coverage Store from 6661 University Ave. in May and really feel they’ve utilized into a thriving market, supporting “hundreds” of shoppers just given that Nov. just one, when open up enrollment for that Affordable Proper care Act, or perhaps Obamacare, began.
“There’s no other store that’s like us all in the condition of Wisconsin, ” said Melissa, who like her hubby is a former Humana employee who has logged about fifteen years in the health insurance market.
The pair specializes in assisting customers pick from the 82 health insurance strategies available in Dane County, assisting shoppers navigate the difficult landscape of deductibles, co-pays, premiums plus subsidies.
As well as the service expenses nothing. Melissa said the carriers these people work with spend them for the clients they sign up. And since the amount they will get paid from the insurance carriers varies tiny, she said worries that they are padding their particular wallets simply by steering clients one way or another can be put to rest.
“It’s pretty near, ” the girl said of the compensation agreements with insurers. “It might be off a little bit, but nothing to the level that it tends to make us offer one service provider over another. ”
Your local store, just over typically the Madison boundary in Middleton, is the subsequent level up from your health insurance services Aaron started two years in the past and controlled out of an office building on Madison’s western side.
“The biggest feedback he was having from his / her clients has been, ‘I experienced no idea that there were people that could help me with the health insurance, Melissa said. “People don’t realize that you have even health insurance agents on the market. ”
Therefore the concept for The Health Insurance Shop was hatched.